Professional Document Design & Typography Guide
Table of Contents
- Font Pairing
- Font Sizes by Document Type
- Line Spacing
- Paragraph Spacing
- Page Layout
- Table Design
- Color Schemes
- Visual Hierarchy
- Quick Reference Defaults
Font Pairing
Recommended Pairs
| Headings |
Body |
Style |
Best For |
| Calibri Light |
Calibri |
Modern sans |
Corporate reports |
| Aptos |
Aptos |
Office 365 default |
Modern business docs |
| Cambria |
Calibri |
Serif + sans |
Academic-corporate hybrid |
| Times New Roman |
Times New Roman |
Traditional serif |
Academic, legal |
| Arial |
Arial |
Clean sans |
Memos, internal docs |
| Georgia |
Garamond |
Classical serif pair |
Formal reports |
Rules
- Limit: 2 font families max (3 if CJK mixed)
- Contrast: Pair serif with sans-serif, OR use weight contrast within one family
- Consistency: Same font for all body text, same font for all headings
Font Sizes by Document Type
| Document Type |
Body |
H1 |
H2 |
H3 |
Footnotes |
| Business report |
11pt |
18-20pt |
14-16pt |
12-13pt bold |
9pt |
| Business letter |
11-12pt |
— |
— |
— |
9-10pt |
| Memo |
11pt |
14pt bold |
12pt bold |
11pt bold |
9pt |
| Contract / Legal |
12pt |
14pt bold caps |
12pt bold |
12pt bold |
10pt |
| Academic (APA 7) |
12pt |
12pt bold center |
12pt bold left |
12pt bold italic |
10pt |
| Resume / CV |
10-11pt |
14-16pt |
12pt bold |
11pt bold |
8-9pt |
| Chinese 公文 |
三号(16pt) |
二号(22pt) |
三号(16pt) |
四号(14pt) |
小四(12pt) |
OpenXML w:sz Values (half-points)
| Point Size |
w:sz Val |
Common Use |
| 9pt |
18 |
Footnotes, captions |
| 10pt |
20 |
Compact body text |
| 10.5pt (五号) |
21 |
CJK body small |
| 11pt |
22 |
Standard body (Calibri) |
| 12pt (小四) |
24 |
Standard body (TNR), CJK |
| 14pt (四号) |
28 |
CJK body, subheading |
| 16pt (三号) |
32 |
CJK heading, western H2 |
| 18pt (小二) |
36 |
Western H1 |
| 22pt (二号) |
44 |
CJK document title |
| 26pt (一号) |
52 |
Large title |
Line Spacing
| Spacing |
OpenXML w:spacing line |
When to Use |
| Single (1.0) |
line="240" lineRule="auto" |
Tables, footnotes, captions |
| 1.08 (MS default) |
line="259" lineRule="auto" |
Modern Office documents |
| 1.15 |
line="276" lineRule="auto" |
Business reports — best general default |
| 1.5 |
line="360" lineRule="auto" |
Some academic, drafts for markup |
| Double (2.0) |
line="480" lineRule="auto" |
APA/MLA manuscripts, legal briefs |
| Fixed 28pt |
line="560" lineRule="exact" |
Chinese 公文 (GB/T 9704) |
lineRule values: auto = proportional (240 = 1 line), exact = fixed height, atLeast = minimum.
Paragraph Spacing
| Element |
Space Before (DXA) |
Space After (DXA) |
| Body paragraph |
0 |
120-160 (6-8pt) |
| Heading 1 |
480 (24pt) |
120-240 |
| Heading 2 |
360 (18pt) |
120 |
| Heading 3 |
240 (12pt) |
80-120 |
| List items |
0 |
40-80 (2-4pt) |
| Block quote |
120-240 |
120-240 |
| Table/Figure caption |
240 |
240 |
Principle: Space before a heading > space after, so heading visually "belongs to" content below (2:1 or 3:1 ratio).
Page Layout
Margins by Document Type
| Document Type |
Top |
Bottom |
Left |
Right |
DXA Values |
| Standard business |
1 in |
1 in |
1 in |
1 in |
1440 all |
| Academic (APA/MLA) |
1 in |
1 in |
1 in |
1 in |
1440 all |
| Thesis (binding) |
1 in |
1 in |
1.5 in |
1 in |
T/B:1440 L:2160 R:1440 |
| Chinese 公文 |
37mm |
35mm |
28mm |
26mm |
T:2098 B:1984 L:1588 R:1474 |
| Narrow modern |
0.75 in |
0.75 in |
0.75 in |
0.75 in |
1080 all |
| Wide |
1 in |
1 in |
2 in |
2 in |
T/B:1440 L/R:2880 |
Page Sizes
| Size |
Width × Height |
DXA Width × Height |
| US Letter |
8.5 × 11 in |
12240 × 15840 |
| A4 |
210 × 297 mm |
11906 × 16838 |
| Legal |
8.5 × 14 in |
12240 × 20160 |
| A3 |
297 × 420 mm |
16838 × 23811 |
Rule: A4 for international audiences, Letter for US-only.
Page Numbers
| Convention |
Placement |
Common In |
| Bottom center |
Footer, centered |
Academic, government |
| Bottom right |
Footer, right-aligned |
Business reports |
| "Page X of Y" |
Footer, right-aligned |
Contracts, legal |
| Bottom outside |
Alternating L/R for odd/even |
Books, bound reports |
| Chinese 公文 |
Bottom center, format "-X-" |
Government documents |
Table Design
Style Patterns
| Style |
Description |
When to Use |
| Three-line (三线表) |
Top rule + header-bottom rule + bottom rule only, no vertical lines |
Academic, scientific — gold standard |
| Banded rows |
Alternating white/light-gray, no borders |
Modern corporate |
| Light grid |
Thin 0.5pt gray borders all cells |
Business reports |
| Header-accent |
Dark/colored header row, no other borders |
Modern templates |
| Full border |
All cells bordered |
Financial tables, forms |
Border Weights (OpenXML w:sz in eighths of a point)
| Visual |
Size value |
Points |
| Hairline |
2 |
0.25pt |
| Thin |
4 |
0.5pt |
| Medium |
8 |
1pt |
| Thick |
12 |
1.5pt |
Cell Padding
- Minimum: 0.05 in (28 DXA) — too tight for most uses
- Recommended: 0.08-0.1 in (57-72 DXA) top/bottom, 0.1-0.15 in (72-108 DXA) left/right
- Spacious: 0.12 in (86 DXA) top/bottom, 0.19 in (137 DXA) left/right
- Bold text, optionally SMALL CAPS
- Background: light gray (#F2F2F2) or dark with white text (#2F5496 + white)
- Repeat header row on each page (
w:tblHeader on w:trPr)
- Right-align number columns, left-align text columns
Color Schemes
Corporate / Business
| Element |
Hex |
Notes |
| Primary heading |
#1F3864 |
Dark navy, authoritative |
| Secondary heading |
#2E75B6 |
Medium blue |
| Body text |
#333333 |
Near-black (softer than #000) |
| Table header bg |
#4472C4 |
With white #FFFFFF text |
| Alternate row |
#F2F2F2 |
Subtle gray banding |
| Hyperlink |
#0563C1 |
Standard blue |
Academic
All text #000000 (black). Color only in figures/charts.
Chinese Government (公文)
| Element |
Color |
| All body text |
Black (required) |
| 红头 agency name |
Red #FF0000 |
| 红线 separator |
Red #FF0000 |
| 公章 seal |
Red |
Accessibility
- Minimum contrast ratio 4.5:1 for normal text, 3:1 for large text (WCAG AA)
- Never use color as sole means of conveying information
- Ensure distinguishable in grayscale for printed documents
Visual Hierarchy
Heading Levels by Document Length
| Pages |
Recommended Levels |
| 1-5 (memo, letter) |
1-2 levels |
| 5-20 (report) |
2-3 levels |
| 20-100 (long report) |
3-4 levels |
| 100+ (thesis) |
4-5 levels max |
Numbering Systems
Decimal (ISO 2145) — technical, international:
Traditional outline (US legal):
Chinese government (公文):
Typography Emphasis
| Format |
Use For |
Avoid |
| Bold |
Key terms, headings, emphasis |
Entire paragraphs |
| Italic |
Titles, foreign words, mild emphasis |
Long passages (hard to read) |
| Underline |
Hyperlinks only (digital) |
General emphasis (archaic) |
| SMALL CAPS |
Legal defined terms, acronyms |
Body text |
| ALL CAPS |
Very short headings |
Long text (reduces readability 15%) |
CJK note: Chinese/Japanese have no true italic. Use bold for emphasis.
List Formatting
Bullets (unordered): • → ○ → ■ by level
Numbers (ordered): 1. → a. → i. by level
- Indent each level 0.25-0.5 in (360-720 DXA)
- Hanging indent: number hangs, text aligns consistently
- Spacing between items: 2-4pt (less than paragraph spacing)
Quick Reference Defaults
Business Report (Safe Default)
| Parameter |
Value |
OpenXML |
| Body font |
Calibri 11pt |
sz="22", RunFonts Ascii="Calibri" |
| H1 |
18pt Bold Dark Blue |
sz="36", Bold, Color="#1F3864" |
| H2 |
14pt Bold Dark Blue |
sz="28", Bold |
| H3 |
12pt Bold Dark Blue |
sz="24", Bold |
| Line spacing |
1.15 |
line="276" lineRule="auto" |
| Para after |
8pt |
after="160" |
| Margins |
1 in all |
1440 DXA all |
| Page size |
Letter or A4 |
12240×15840 or 11906×16838 |
| Page numbers |
Bottom right, 10pt |
|
Academic Paper (APA 7th)
| Parameter |
Value |
OpenXML |
| Font |
Times New Roman 12pt |
sz="24" |
| Line spacing |
Double |
line="480" lineRule="auto" |
| First-line indent |
0.5 in |
ind firstLine="720" |
| Margins |
1 in all |
1440 DXA all |
| Page numbers |
Top right |
Header, right-aligned |
Chinese Government (公文 GB/T 9704)
| Parameter |
Value |
OpenXML |
| Body font |
仿宋_GB2312 三号 |
sz="32", EastAsia="FangSong_GB2312" |
| Title |
小标宋 二号 centered |
sz="44" |
| L1 heading |
黑体 三号 |
sz="32", EastAsia="SimHei" |
| L2 heading |
楷体 三号 |
sz="32", EastAsia="KaiTi_GB2312" |
| Line spacing |
Fixed 28pt |
line="560" lineRule="exact" |
| Margins |
T:37mm B:35mm L:28mm R:26mm |
T:2098 B:1984 L:1588 R:1474 |
| Page size |
A4 |
11906×16838 |
| Page numbers |
Bottom center, 宋体 四号, "-X-" |
sz="28" |
| Chars/line |
28 |
|
| Lines/page |
22 |
|