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Professional Document Design & Typography Guide

Table of Contents

  1. Font Pairing
  2. Font Sizes by Document Type
  3. Line Spacing
  4. Paragraph Spacing
  5. Page Layout
  6. Table Design
  7. Color Schemes
  8. Visual Hierarchy
  9. Quick Reference Defaults

Font Pairing

Headings Body Style Best For
Calibri Light Calibri Modern sans Corporate reports
Aptos Aptos Office 365 default Modern business docs
Cambria Calibri Serif + sans Academic-corporate hybrid
Times New Roman Times New Roman Traditional serif Academic, legal
Arial Arial Clean sans Memos, internal docs
Georgia Garamond Classical serif pair Formal reports

Rules

  • Limit: 2 font families max (3 if CJK mixed)
  • Contrast: Pair serif with sans-serif, OR use weight contrast within one family
  • Consistency: Same font for all body text, same font for all headings

Font Sizes by Document Type

Document Type Body H1 H2 H3 Footnotes
Business report 11pt 18-20pt 14-16pt 12-13pt bold 9pt
Business letter 11-12pt 9-10pt
Memo 11pt 14pt bold 12pt bold 11pt bold 9pt
Contract / Legal 12pt 14pt bold caps 12pt bold 12pt bold 10pt
Academic (APA 7) 12pt 12pt bold center 12pt bold left 12pt bold italic 10pt
Resume / CV 10-11pt 14-16pt 12pt bold 11pt bold 8-9pt
Chinese 公文 三号(16pt) 二号(22pt) 三号(16pt) 四号(14pt) 小四(12pt)

OpenXML w:sz Values (half-points)

Point Size w:sz Val Common Use
9pt 18 Footnotes, captions
10pt 20 Compact body text
10.5pt (五号) 21 CJK body small
11pt 22 Standard body (Calibri)
12pt (小四) 24 Standard body (TNR), CJK
14pt (四号) 28 CJK body, subheading
16pt (三号) 32 CJK heading, western H2
18pt (小二) 36 Western H1
22pt (二号) 44 CJK document title
26pt (一号) 52 Large title

Line Spacing

Spacing OpenXML w:spacing line When to Use
Single (1.0) line="240" lineRule="auto" Tables, footnotes, captions
1.08 (MS default) line="259" lineRule="auto" Modern Office documents
1.15 line="276" lineRule="auto" Business reports — best general default
1.5 line="360" lineRule="auto" Some academic, drafts for markup
Double (2.0) line="480" lineRule="auto" APA/MLA manuscripts, legal briefs
Fixed 28pt line="560" lineRule="exact" Chinese 公文 (GB/T 9704)

lineRule values: auto = proportional (240 = 1 line), exact = fixed height, atLeast = minimum.


Paragraph Spacing

Element Space Before (DXA) Space After (DXA)
Body paragraph 0 120-160 (6-8pt)
Heading 1 480 (24pt) 120-240
Heading 2 360 (18pt) 120
Heading 3 240 (12pt) 80-120
List items 0 40-80 (2-4pt)
Block quote 120-240 120-240
Table/Figure caption 240 240

Principle: Space before a heading > space after, so heading visually "belongs to" content below (2:1 or 3:1 ratio).


Page Layout

Margins by Document Type

Document Type Top Bottom Left Right DXA Values
Standard business 1 in 1 in 1 in 1 in 1440 all
Academic (APA/MLA) 1 in 1 in 1 in 1 in 1440 all
Thesis (binding) 1 in 1 in 1.5 in 1 in T/B:1440 L:2160 R:1440
Chinese 公文 37mm 35mm 28mm 26mm T:2098 B:1984 L:1588 R:1474
Narrow modern 0.75 in 0.75 in 0.75 in 0.75 in 1080 all
Wide 1 in 1 in 2 in 2 in T/B:1440 L/R:2880

Page Sizes

Size Width × Height DXA Width × Height
US Letter 8.5 × 11 in 12240 × 15840
A4 210 × 297 mm 11906 × 16838
Legal 8.5 × 14 in 12240 × 20160
A3 297 × 420 mm 16838 × 23811

Rule: A4 for international audiences, Letter for US-only.

Page Numbers

Convention Placement Common In
Bottom center Footer, centered Academic, government
Bottom right Footer, right-aligned Business reports
"Page X of Y" Footer, right-aligned Contracts, legal
Bottom outside Alternating L/R for odd/even Books, bound reports
Chinese 公文 Bottom center, format "-X-" Government documents

Table Design

Style Patterns

Style Description When to Use
Three-line (三线表) Top rule + header-bottom rule + bottom rule only, no vertical lines Academic, scientific — gold standard
Banded rows Alternating white/light-gray, no borders Modern corporate
Light grid Thin 0.5pt gray borders all cells Business reports
Header-accent Dark/colored header row, no other borders Modern templates
Full border All cells bordered Financial tables, forms

Border Weights (OpenXML w:sz in eighths of a point)

Visual Size value Points
Hairline 2 0.25pt
Thin 4 0.5pt
Medium 8 1pt
Thick 12 1.5pt

Cell Padding

  • Minimum: 0.05 in (28 DXA) — too tight for most uses
  • Recommended: 0.08-0.1 in (57-72 DXA) top/bottom, 0.1-0.15 in (72-108 DXA) left/right
  • Spacious: 0.12 in (86 DXA) top/bottom, 0.19 in (137 DXA) left/right

Header Row Best Practices

  • Bold text, optionally SMALL CAPS
  • Background: light gray (#F2F2F2) or dark with white text (#2F5496 + white)
  • Repeat header row on each page (w:tblHeader on w:trPr)
  • Right-align number columns, left-align text columns

Color Schemes

Corporate / Business

Element Hex Notes
Primary heading #1F3864 Dark navy, authoritative
Secondary heading #2E75B6 Medium blue
Body text #333333 Near-black (softer than #000)
Table header bg #4472C4 With white #FFFFFF text
Alternate row #F2F2F2 Subtle gray banding
Hyperlink #0563C1 Standard blue

Academic

All text #000000 (black). Color only in figures/charts.

Chinese Government (公文)

Element Color
All body text Black (required)
红头 agency name Red #FF0000
红线 separator Red #FF0000
公章 seal Red

Accessibility

  • Minimum contrast ratio 4.5:1 for normal text, 3:1 for large text (WCAG AA)
  • Never use color as sole means of conveying information
  • Ensure distinguishable in grayscale for printed documents

Visual Hierarchy

Heading Levels by Document Length

Pages Recommended Levels
1-5 (memo, letter) 1-2 levels
5-20 (report) 2-3 levels
20-100 (long report) 3-4 levels
100+ (thesis) 4-5 levels max

Numbering Systems

Decimal (ISO 2145) — technical, international:

1 → 1.1 → 1.1.1 → 1.1.1.1

Traditional outline (US legal):

I. → A. → 1. → a. → (1) → (a)

Chinese government (公文):

一、(黑体) → (一)(楷体) → 1.(仿宋加粗) → (1)(仿宋)

Typography Emphasis

Format Use For Avoid
Bold Key terms, headings, emphasis Entire paragraphs
Italic Titles, foreign words, mild emphasis Long passages (hard to read)
Underline Hyperlinks only (digital) General emphasis (archaic)
SMALL CAPS Legal defined terms, acronyms Body text
ALL CAPS Very short headings Long text (reduces readability 15%)

CJK note: Chinese/Japanese have no true italic. Use bold for emphasis.

List Formatting

Bullets (unordered): by level

Numbers (ordered): 1.a.i. by level

  • Indent each level 0.25-0.5 in (360-720 DXA)
  • Hanging indent: number hangs, text aligns consistently
  • Spacing between items: 2-4pt (less than paragraph spacing)

Quick Reference Defaults

Business Report (Safe Default)

Parameter Value OpenXML
Body font Calibri 11pt sz="22", RunFonts Ascii="Calibri"
H1 18pt Bold Dark Blue sz="36", Bold, Color="#1F3864"
H2 14pt Bold Dark Blue sz="28", Bold
H3 12pt Bold Dark Blue sz="24", Bold
Line spacing 1.15 line="276" lineRule="auto"
Para after 8pt after="160"
Margins 1 in all 1440 DXA all
Page size Letter or A4 12240×15840 or 11906×16838
Page numbers Bottom right, 10pt

Academic Paper (APA 7th)

Parameter Value OpenXML
Font Times New Roman 12pt sz="24"
Line spacing Double line="480" lineRule="auto"
First-line indent 0.5 in ind firstLine="720"
Margins 1 in all 1440 DXA all
Page numbers Top right Header, right-aligned

Chinese Government (公文 GB/T 9704)

Parameter Value OpenXML
Body font 仿宋_GB2312 三号 sz="32", EastAsia="FangSong_GB2312"
Title 小标宋 二号 centered sz="44"
L1 heading 黑体 三号 sz="32", EastAsia="SimHei"
L2 heading 楷体 三号 sz="32", EastAsia="KaiTi_GB2312"
Line spacing Fixed 28pt line="560" lineRule="exact"
Margins T:37mm B:35mm L:28mm R:26mm T:2098 B:1984 L:1588 R:1474
Page size A4 11906×16838
Page numbers Bottom center, 宋体 四号, "-X-" sz="28"
Chars/line 28
Lines/page 22